What will I learn?

Google Adwords Topics

• Google AdWords Overview
  • Understanding inorganic search results
  • Introduction to Google Adwords & PPC advertising
  • Overview of Microsoft Adcenter (Bing & Yahoo)
  • Setting up Google Adwords account
    • Understanding Adwords account structure
    • Campaigns, Adgroups, Ads, Keywords, etc
    • Types of Advertising campaigns- Search, Display, Shopping & video
    • Difference between search & display campaign
• Understanding Adwords Algorithm
  • How does Adwords rank ads
  • Understanding Adwords algorithm (AdRank) in
  • detail with examples
  • What is quality score
  • Why quality score is important
  • What is CTR?
  • Why is CTR important?
  • Understanding bids
• Creating Search Campaigns
  • Types of Search Campaigns – Standard, All features, dynamic search & product listing
  • Google merchant center.
  • Creating our 1st search campaign
  • Doing campaign level settings
  • Understanding location targeting
  • Different types of location targeting
  • What is bidding strategy?
• Understanding different types of bid strategy
  • Manual
  • Auto
• Advanced level bid strategies
  • Enhanced CPC
  • CPA
• What are flexible bidding strategies?
• Understanding flexible bidding strategy
• Pros & Cons of different bid strategies
• Understanding ad-extensions
• Types of ad-extensions
• Adding ad-extensions in our campaign
• Creating adgroups
• Finding relevant adgroups options using tools
• Creating adgroups using tool
• Understanding keywords
  • Finding relevant keywords
  • Adding keywords in ad-group
  • Using keyword planner tool
  • Understanding types of keywords
  • Board, Phrase, exact, synonym & negative
  • Examples of types of keywords
  • Pros and cons of diff. types of keywords
• Creating ads
  • Understanding ad metrics
  • Display & destination URL
  • How to write a compelling ad copy
  • Best & worst examples of ads Creating ads
• Tracking Performance/Conversion
  • What is conversion tracking?
  • Why is it important
  • How to set up conversion tracking
  • Adding tracking code in your website
  • Checking conversion stats
• Optimizing Search Campaigns
  • How to optimize campaigns at the time of creation?
  • Optimizing campaign via ad groups
  • Importance of CTR in optimization
  • How to increase CTR
  • Importance of quality score in optimization
  • How to increase quality score
  • Importance of negative keywords in optimization
  • Evaluating campaign stats
  • Optimizing with conversion report
  • Optimizing with keywords
  • Optimizing performing keywords
  • Optimizing non-performing keywords
  • How to decrease CPC
  • Analyzing your competitors performance
• Creating Display Campaign
  • Types of display campaigns- All features, Mobile app, Remarketing, Engagement
  • Creating 1st display campaign
  • Difference in search & display campaign settings
  • Doing campaign level settings
  • Understanding CPM bid strategy
  • Advance settings
  • Ad-scheduling
  • Ad-delivery
  • Understanding ads placement
  • Creating difference ad groups
  • Using display planner tool
  • Finding relevant websites for ads placement
  • Creating text ads
  • Creating banner ads using tools
  • Uploading banner ads
• Optimizing Display Campaign
•  Remarketing