google adwords

If you want to expedite the promote part online the best way to promote things over Google Adwords.

What will I learn?

Google Adwords Topics

 

  • Google AdWords Overview
    • Understanding inorganic search results
    • Introduction to Google Adwords & PPC advertising
    • Overview of Microsoft Adcenter (Bing & Yahoo)
    • Setting up Google Adwords account
      • Understanding Adwords account structure
      • Campaigns, Adgroups, Ads, Keywords, etc
      • Types of Advertising campaigns- Search, Display, Shopping & video
      • Difference between search & display campaign
  • Understanding Adwords Algorithm
    • How does Adwords rank ads
    • Understanding Adwords algorithm (AdRank) in
    • detail with examples
    • What is quality score
    • Why quality score is important
    • What is CTR?
    • Why is CTR important?
    • Understanding bids
  • Creating Search Campaigns
    • Types of Search Campaigns – Standard, All features, dynamic search & product listing
    • Google merchant center.
    • Creating our 1st search campaign
    • Doing campaign level settings
    • Understanding location targeting
    • Different types of location targeting
    • What is bidding strategy?
  • Understanding different types of bid strategy
    • Manual
    • Auto
  • Advanced level bid strategies
    • Enhanced CPC
    • CPA
  • What are flexible bidding strategies?
  • Understanding flexible bidding strategy
  • Pros & Cons of different bid strategies
  • Understanding ad-extensions
  • Types of ad-extensions
  • Adding ad-extensions in our campaign
  • Creating adgroups
  • Finding relevant adgroups options using tools
  • Creating adgroups using tool
  • Understanding keywords
    • Finding relevant keywords
    • Adding keywords in ad-group
    • Using keyword planner tool
    • Understanding types of keywords
    • Board, Phrase, exact, synonym & negative
    • Examples of types of keywords
    • Pros and cons of diff. types of keywords
  • Creating ads
    • Understanding ad metrics
    • Display & destination URL
    • How to write a compelling ad copy
    • Best & worst examples of ads Creating ads
  • Tracking Performance/Conversion
    • What is conversion tracking?
    • Why is it important
    • How to set up conversion tracking
    • Adding tracking code in your website
    • Checking conversion stats
  • Optimizing Search Campaigns
    • How to optimize campaigns at the time of creation?
    • Optimizing campaign via ad groups
    • Importance of CTR in optimization
    • How to increase CTR
    • Importance of quality score in optimization
    • How to increase quality score
    • Importance of negative keywords in optimization
    • Evaluating campaign stats
    • Optimizing with conversion report
    • Optimizing with keywords
    • Optimizing performing keywords
    • Optimizing non-performing keywords
    • How to decrease CPC
    • Analyzing your competitors performance
  • Creating Display Campaign
    • Types of display campaigns- All features, Mobile app, Remarketing, Engagement
    • Creating 1st display campaign
    • Difference in search & display campaign settings
    • Doing campaign level settings
    • Understanding CPM bid strategy
    • Advance settings
    • Ad-scheduling
    • Ad-delivery
    • Understanding ads placement
    • Creating difference ad groups
    • Using display planner tool
    • Finding relevant websites for ads placement
    • Creating text ads
    • Creating banner ads using tools
    • Uploading banner ads
  • Optimizing Display Campaign
  •  Remarketing

 

Total Duration: 15 hrs.

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