Digital Marketing Course 2018-2019 is comes with trending digital marketing updates. This course can make your career good in the field of Digital Marketing. Join the best digital marketing institute in Jaipur and become a certified digital marketing manager/executive.
Understand the Digital Marketing Course 2018-19 Modules
In the previous article, we talk about what is digital marketing, digital marketing tools, and it benefits. Today we talk about digital marketing course. Here we discussing 20 courses of digital marketing. These are following:
- Digital Marketing Introduction
- Website Planning and Design
- Search Engine Optimization
- Google Analytics
- Content Development & Marketing
- Email Marketing and Automation
- Lead Generation for Business
- Social Media Marketing
- E commerce Optimization & Marketing
- Online Display Advertisement
- Mobile Marketing
- Affiliate Marketing
- Google AdWords
- Re-marketing Advertisement
- Growth Hacking Fundamentals
- Professional Blogging & AdSense
- Online Reputation Management
- Start as a Freelancer
- Digital Marketing Strategy
- Graphic Designing for Marketing
In these 20 Courses, we talk about most important topics which help you to understand the importance of digital marketing in your business for increasing ROI (Return On Investment).
In the last published article, we already talked about Digital marketing introduction as “What is Digital Marketing?”.
Let’s take a digital marketing course glimpse:
Website Planning and Design:
In digital marketing course, First, we talk about website’s most important factors which are following:
- In this section, we will cover Objective of the making of a website.
- Cost of a website (Domain, Hosting and developer fees (optional if you are using WordPress or other CMS)).
- In which we will cover UX (User Experience) and UI (User Interface).
Search Engine Optimization:
Today everybody knows about SEO (a short-term of Search Engine Optimization).
But again I want to tell you a small definition about it which is:
“Search Engine Optimization is the process of affecting the visibility of a web page on SERP (search engine result page) with the help of keyword or keyword phrases.”
Today’s world becomes digital and by using this digital environment they want to increase their business.
For increment in business, SEO is compulsory. Because Without SEO you can’t rank your website on top on SERP Page.
In SEO two major factors are:
- On page SEO
- Off page SEO
It will tell you the weakness of your website and also provide the solution to remove this weakness or problems with your website for your business.
In short, the SEO is the Backbone of complete digital marketing course.
With the help of google analytics, you can cover your audience information in real-time view.
You can see organic search results, keywords, conversion of your website, how much time a visitor stays on your website, and other kinds of stuff on it.
It will provide you the complete analytical report of your website.
You can set up a goal in it for your website.
Social Media Marketing:
In the complete digital marketing course, one of the easiest but most important factors or courses is Social Media Marketing (SMM).
In the today’s trending market Social Media is the easily usable and suitable platform to promote your business.
By using Social Media you can grow your business fastly.
You can use it’s both facilities paid or free to promote your business.
Some social media platforms like facebook, twitter, Linkedin, Pinterest, etc.
Growth Hacking Fundamentals:
“What is growth hacking?” have you ever think about it? Ok, don’t mind it.
We will tell you about it.
Growth hacking is the marketing technique which is used for marketing of any product, any business or any website by using social media, Search Engine Optimization, content marketing, A/B testing and other low cost techniques but most important and fast responsive techniques by growth hackers which are in trending instead of traditional marketing in which money is invested at huge level.
In another way, you can say that growth hacking is the other term of Digital Marketing.
In Growth hacking only trending or low cost or free techniques are used by growth hackers.
Growth hacking has only focused on “Growth first and budget second”.
Growth hacking is basically used for new startups and it also invented by technology startups.
How many steps are required to hack our business growth
According to DigiLearnings, you require five steps for growth hacking. Which is following:
- The objective of your business.
- Requirements for your business today.
- Which innovative idea can we use to grow our business?
In testing, you will test your plan between audience in different ways for example by A/B testing or by other testings.
After testing you would measure your testing i.e you should calculate your conversion is growing or not if you not finding suitable result then you should make again new strategy to find a better result.
Find problem and weakness of your business after testing and measurement that means optimize the all difficulties in the way of your business by using suitable methods.
After four steps your final step will expand or you can say that explore your business.
For example, you are using 8 techniques and only 4 are working i.e giving result are only by 4 then find new techniques which are low cost effective or free for increasing your business.
Growth hacking is the term which is using in digital marketing very fastly to increase business.
If we talk about in simple language, graphic design is simply a technique which is used to show a website design before making it by coding or by other CMS (like WordPress, Drupal, open cart, etc).
Or, in more simple language, a technique or design which provides face to a thing (website) to communicate to the other thing (User).
The technical definition of graphic design is:
It is the process of visual communication and problem-solving using one or more forms of typography, photography, and illustration fields.
Graphic Design is considered as a subset of visual and design communication.
Mobile marketing is a promotional activity to promote any business or service designed for delivery to cell phones, smartphones, and other handheld devices, usually as a component of a multi-channel campaign.
Some Mobile Marketing techniques are:
- Simple Text Messages
- Multimedia Messages
- Mobile Web
- Smartphone Apps
- Mobile Automation
- Messaging Apps
- Targeting Location
- Mobile Pop Up
- Augmented Reality (converting computer-based image into the user’s view i.e composite view in the real world or you can say that making it sensor based)
- Mobile videos
In today’s world, lots of techniques are present to promote a business in digital marketing.
We describe above “digital marketing course” most important techniques to promote or you can say that marketing your product or services via a digital platform.
If you have any query related to this article then please comment below. If, want to know about training program then check Digital marketing Institute in Jaipur.