email marketing and automation

Authentic way of telling about your product or services. You can tell about your business to your perspective and/or subscribers. It is very effective way.

What will I learn?

Email Marketing and Automation Topics


Email is the medium by which we communicate personally. Email Marketing is a digital marketing tools is the best tool by which you can share your product’s or services information directly to the customer.

  • What is email marketing?
  • How does email work?
  • Challenges faced in sending bulk emails
  • How to overcome these challenges?
  • Types of email marketing- Opt-in & bulk emailing
  • What is opt-in email marketing?
  • Setting up email marketing account
  • Best platforms to do opt-in email marketing
  • Setting up lists & web form
  • Creating a broadcast email
  • What are auto responders?
  • Setting up autoresponders
  • How to do bulk emailing?
  • Best practices to send bulk emails
  • Tricks to land in inbox instead of spam folder
  • Top email marketing software’s & a glimpse of how to use them
  • Improving ROI with A/B testing


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