Facebook Marketing and Optimization

want to achieve a higher ROI, lower your advertising costs and increase conversions, learn the rules of Facebook ad optimization.

What will I learn?

Facebook Marketing and Optimization Topics

Increase Facebook Fans

• Invite Friends
• Grow Naturally – be Interesting
• Facebook Plug-in (Like box plugin / Like button)
• Offline Promotion
• Deals Exclusive to Facebook Fans
• Facebook Ads
• Encourage Fans to Promote you

What to Post

• A good call to action. For example “Click ‘like’ to…”
• An engaging question “Tell us…”
• A good image.
• Fill in the blanks
• Ask questions
• Focus on what your target audience will be interested in
• Current Happenings
• Tips
• Did you know
• Quotes

What else you can Post

• Photos of happy customers
• Case Studies
• Photos of Employee / Friends
• Humorous jokes and images
• Fill in the caption of a photo
• New product tips
• Contest and Polls

You should not forget in FB

• Post (Text, Image, Video, Canvas, and combination)
• Scheduling of Posts
• Relevant Information sharing

Total Duration: 09 hrs.


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