lead generation for business

Lead is key of any business for survival. If you will pitch your product to the right and targeted audience, you will get the business surely.

What will I learn?

Lead Generation for Business

In every business, the lead is important as well as they are the only base of revenue.

In this module you will learn:

  • Understanding lead generation for business
  • Why is lead generation important?
  • Understanding landing pages
  • Understanding thank-you page
  • Landing page vs website
  • Best practices to create a landing page
  • Best practices to create a thank-you page
  • Practical exercise
    • creating a landing page
    • Types of landing pages
    • Reviewing landing pages created by trainees
  • What is A/B testing?
  • How to do A/B testing
  • Selecting landing pages after A/B testing
  • Converting leads into sales
  • Creating lead nurturing strategy
  • Understanding lead funnel
  • Steps in leads nurturing


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