Looking for the job change or searching new job in digital marketing? Preparing for digital marketing interview? Here in this post we included most important digital marketing interview questions answers, you should know before going for professional digital marketing interview.
These days most companies are looking for experts who can generate lead for their business or increase the organization sale. That is why they are investing money in paid social media marketing and search engine marketing via Google ads. I already posted SEO Interview questions and answers earlier, now I am including most commonly asked digital marketing interview questions answers in a digital marketing company.
Advanced Digital Marketing Interview Questions
- How are you going to explain digital marketing? What Is Digital Marketing?
- Name Some Areas Where Keyword Optimization Is Done?
- What is SEO? What is keyword and how important it is in SEO?
- Do You Know About The Concept Of PPPC And The Models For Designing Ppc Campaigns?
- How Are Bad Links Characterized?
- What Is Keyword Streaming?
- Why Is Online Marketing Preferred More Than Offline Marketing?
- How Would You Classify The Digital Marketing?
- Which Are The Most Useful Online Marketing Tools?
- Why Do You Think Online Marketing Has Taken Over The Traditional Marketing Strategies?
- Can Social Media Marketing Really Help My Business?
- How Should Companies Measure Their Social Media Marketing Success?
- What’s The Roi?
- Is Youtube Important For Marketing?
- How Should We Be Using Linkedin For Marketing?
- Is Social Media Marketing Better For B2c Or B2b Businesses?
- How Do I Write A Great Marketing Email? How Long Should My Emails Be?
- What Does The Can-spam Law Say?
- What is the role of SEO in Digital marketing?
- Do you know about the concept of PPC and the models for designing PPC campaigns?
- What is the difference between direct marketing and branding?
- What has been your most successful campaign in the past?
- What are the some best ways to get a natural backlink to your site?
- How can your prior experience in Digital marketing help our business grow?
- What are the different ways to promote digital marketing?
- Name some channels to promote digital marketing?
- How can you increase traffic to a website in the most efficient manner?
- Tell the difference between inbound and outbond marketing?
- What do you understand by Google AdWords Remarketing?
- How are you going to set up-track-analyze whether a campaign you conducted was a success?
- Which search campaign you consider as the best one and explain why?
- Do you think Search Engine Marketing is important and why?
- What are the ways to measure the SEM efforts that are successful?
- How to know the PPC landing page is good and attractive?
- Mention some options for bidding
- How to create a PPC marketing plan if to increase website traffic?
- Mention some PPC tools that help you in work
- How Google Adwords conversions can be tracked?
- What is the range of keywords per group of ads?
- What bidding method should be chosen if to notify adwords about money which is willing to pay?
- Can you reduce paid media campaign cost without losing traffic?
- Mention the difference between Google attribution and Google attribution 360?
- Can you explain the impact of Ad rank on cost per click?
- Mention some Google Adwords Ad extensions
- Mention the limit for Google Adwords Ad characters?
Professional Digital Marketing Interview Question Answers
Question 1. Explain the digital marketing?
Digital marketing is a marketing tactics via the online channels. It includes various techniques like SEO, SMM, SEM, Email marketing etc. It is is an umbrella term for marketing of products or services using digital technologies to reach and convert leads into customers. Main objective is to increase sale, promote brands, build brand through various digital marketing techniques.
Question 2. Tell me the areas Where Keyword Optimization Is Done?
For a better page ranking in the SERP, keywords placement is very important.
The areas are:
Web page content
Question 3. What is SEO? What is keyword and how important it is in SEO?
Search Engine Optimization is a technique of digital marketing that allows increasing the website traffic quality through organic search engine results via doing on-page and off-page activities.
When searching to specific information on a search engine people type keywords. For a better ranking in SEO, keywords are important and the place of applying keywords in content also reflect site ranking.
SEO is the process of improving the structure, content and link scheme of your site, so that the search engines can index them properly. It also involves doing promotional activities to boost your search engine rank.
Question 4. Do You Know About The Concept Of PPC And The Models For Designing Ppc Campaigns?
PPC means Pay Per Click, advertisers pay some money to the platform when advertise a user click on ad. In Google Ads, where the marketer uses the space of an advertising platform to place an ad on Google search engine and partner websites. One can go in for a flat rate PPC, where a specific amount is paid any time the ad is clicked. The publisher/website owner may have separate rates for different positions on the site. In a bid-based model, the advertiser have competition with others by placing a bid. He specifies a specific budget and accordingly his ad is given a rank.
Question 5. How You recognize the bad links?
- Bad links have some characteristics like:
- Website links that are irrelevant to your sites
- Links from Low authority and Low traffic websites
- Getting Links from link exchanges (Reciprocal)
- Same anchor texts links coming from multiple websites.
- Links from not indexed in Google websites.
- Blogs or articles spammy links
- Paid links
Question 6. What Is Keyword Streaming?
Keyword streaming means analyzing the most relevant keywords and choose the best keyword for the website based on its search volume, target, in order to get neutral traffics and leads through the keywords.
Question 7. Why Online Marketing Preferred More Than Offline Marketing?
Most people today going for digital marketing as it has numerous benefits. The range of leads is extraordinary in digital marketing. It is capable to reach a huge number of individuals quite easily. On the other hand, with technological development, a number of people reading newspapers, listening radio or watching TV goes down.
Question 8. How Would You Classify The Digital Marketing?
Digital marketing is categorized into two segments namely inbound marketing and outbound marketing.
Inbound marketing refers to the technique whereby one can take the help of social media, webinars, e-books, newsletters, websites,. This helps a customer to learn regarding the product and services offered by a particular company.
Outbound Marketing on the other hand, is a marketing aspect that can be done with reaching out to the potential customers through the digital platforms, calls, email and placing advertisements.
Question 9. Which Are The Most Useful Online Marketing Tools?
Answer: Some of the most important tools that I have used in Digital marketing career are:
- MailChimp: A very powerful tool for business email marketing campaigns.
- Buzzsumo: Finding the most shared content on certain topics.
- Canva: A simple tool to create graphics/images as per your need.
- SEO Powersuit: Previously link-assistant has created a bundle of softwares (Rank Tracker, SEO SpyGlass, Website Auditor, BuzzBundle), which are helpful in your SEO and digital marketing needs.
- Ahrefs: An all in 1 SEO tool used to track keyword, measure social metrics, perform backlink analysis, analyze content, and do keyword research.
- SEMRush: Powerful competitor analysis and back link checker tool.
- Buffer and HootSuite: Social Media Automation tools that help in fully automating the postings on Facebook, Twitter, Google+, Facebook and LinkedIn.
- Google Analytics and Google Webmaster: To track and monitor your digital marketing performance and website.
Question 10. Why Do You Think Online Marketing Has Taken Over The Traditional Marketing Strategies?
Internet marketing is a targeted and interactive way of reaching out to your customers. Various digital marketing platforms like Social media, LinkedIn, Blogs, PPC etc. can promote and advertise easily. Tracking tools like Google Analytics help in calculate the ROI and measure the results of the digital marketing efforts. Also tells the Real-time information regarding a number of visitors, conversion rates enables the digital marketers to tweak the campaign so as to achieve the desired result in proper manner. Most of this is never possible with traditional marketing techniques.
Question 11. Can Social Media Marketing Really Help My Business?
Most definitely social media marketing helping businesses! It’s been proven again and again for many businesses. In fact, not utilizing social media marketing may harm your business, since having an online presence on social media platforms is simply expected from any reputable firm these days.
Question 12. How Should Companies Measure Their Social Media Marketing Success?
Success is measured using traffic, leads, and customers. Number of fans or followers, social media reach, likes etc. but the bottom line that determines its success is how many people arriving to your site, how many are qualified leads, and how many become customers.
Question 13. What’s The ROI?
ROI means return on Investment, the key is to get the maximum ROI out of the time or money you put into it. It’s important to remember, however, that ROI doesn’t have to mean only revenue. It also have other objectives, like getting new leads, increasing email subscriptions, or even boosting customer satisfaction. The ROI is the direct result of how focused your social media marketing strategy.
Social Media Marketing Interview Questions Answers
Question 14. Is YouTube Important For Marketing?
YouTube marketing is important if you have some videos to promote your business. Videos are becoming more and more important in the social media marketing. Everyday, over 4 billion views per day YouTube is getting! Promote your brand’s image through video. Make behind the scenes video at your business, or make a how-to video.
Question 15. How to use LinkedIn For Marketing?
LinkedIn has biggest professional network of the world. It has over 467 million users. It is the perfect place to interact with your audience online. Using LinkedIn Groups, you can answer questions and contribute to discussions in order to introduce services of your industry thought leadership as well as your willingness to help others generously.
Question 16. Is Social Media Marketing Better For B2c Or B2b Businesses?
It’s important for both B2C and B2C, but in different ways. While B2C businesses can focus on more light-hearted, fun social media posts, B2B businesses need to use social media to share valuable industry content. As a tool for connecting a business with its customers, however, social media is vital to both.
Email Marketing Interview Questions Answers
Question 17. How Do I Write A Great Marketing Email? How Long Should My Emails Be?
The best suggestion we can give with regards to composing a email is to remember the accompanying: The reason for each email you compose is to develop your association with every individual endorser.
The normal individual will just spend around 20 seconds perusing an email, so utilize that as a rule. On the off chance that your email will take longer than 20 seconds to peruse, ensure that the most essential data, and also your invitation to take action or CTA, are situated close to the top, where they can be seen without looking down.
Question 18. What Does The Can-spam Law Say?
This law requires anybody sending business messages to incorporate a unsubscribe link inside every one, incorporate the organization’s physical address or P.O. Box too, and to respect any supporter’s demand to withdraw by never messaging them again. If someone break with this law can be fined as $300 per email beneficiary.
Question 19. What is the part of SEO in Digital Marketing?
SEO assumes a key part in the digital marketing techniques. It is a strategy for expanding the visibility of the site by guaranteeing a high positioning in the SERP. A top positioning causes drive more clients to the site and along these lines results in expanded business benefits. It involves working on the structure and development of the website as well as its content so that the search engine algorithms can easily crawl and categorize the pages and index them properly. On-page SEO techniques like working on keyword density and meta tags, off page SEO techniques like inbound links and developing content marketing strategies helps in boosting the search engine rankings.
PPC Interview Questions Answers
Question 20. Do you think about the idea of PPC and the models for planning PPC battles?
PPC means Pay per click. It is an advertising system, where the marketer uses the space of an advertising platform to place an ad. The advertiser pays the owner of the platform whenever a visitor clicks on the ad. One can go in for a flat rate PPC, where a specific amount is paid any time the ad is clicked. The publisher may have different rates for different positions on the website. In a bid-based model, the advertiser competes with others by placing a bid. He specifies a budget and accordingly his ad is given a rank.
Question 21. What is the distinction between direct marketing and branding?
In branding, the advertiser has to expose his brand to sites and applications having very good audience reach. The most important methods here are YouTube ads, display target ads and remarketing.
But in direct marketing, the advertiser establish communication with his target audience, very common campaigns here are shopping ads, dynamic search ads, Search Network only and others.
Question 22. What has been your most successful campaign in the past?
This Online advertising inquiry question is an open door for you to grandstand your past involvement in the digital marketing field. Give an example of a campaign that you already handled most efficiently. Eloborate how you measured the success of the campaign and how you used various metrics to improve the campaign. The answer to this question will create an impression that you not only possess theoretical knowledge of this field but also have hands-on experience in developing and monitoring the digital marketing strategies.
Question 23. What are the some most ideal approaches to get a natural backlink to your site?
For a newly launched website, the chances of getting fast and natural links are very less. One common method to get a natural backlink is to write guest posts on reputable websites in your niche. Do not write only for the purpose of getting a link but give some useful information to the readers. Do it only for reputed websites.
Question 24.How can your prior experience in Digital marketing help our business grow?
The response to such Social Media Interview Questions will be founded on personal experience. Think about all the campaigns that you have worked on in the past and the specific niche skills that you have picked up, that might help in the company’s business growth. This is the time you can differentiate yourself from other candidates who apply for the job. Mention the specific knowledge, skill, expertise, and experience that you have in this field that will enable you to perform the role in question in the best possible manner.
Question 25. What are the different ways to promote digital marketing?
Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
Social Media Marketing
Question 26. Name some channels to promote digital marketing?
Question 27. How can you increase traffic to a website in the most efficient manner?
To effectively increase traffic to a site, you need a great SEO strategy and referring links primarily. It will not only help you gain visitors but also create a brand.
However, the most essential part is that you need to focus is User Retention.
If you focus on retaining the users, you will experience increased conversion rate from few visits in just a few months.
To engaging users, go ahead with building a website whereby people will come back again and again.
Question 28. Tell the difference between inbound marketing and outbound marketing?
Outbound Marketing:– Outbound marketing is a strategy in which a business advertises its products and services by presenting information to consumers even if they are not looking for those products or services. Because of this, outbound marketing has been commonly referred to as “interruptive marketing”. Companies do this via the use of television, print ads, direct mailers, radio and more. This is how traditional advertising worked, but unfortunately, such methods are not only interruptive and poorly timed, they can be quite expensive. If you are a small business owner, then you could be paying an arm and a leg for one of these forms of advertising without any promise of success. However, larger companies that can afford such marketing will benefit, as this strategy can help to bring awareness about one’s product and services to a national audience.
Inbound Marketing:– Inbound marketing is a more affordable marketing strategy, which is a reason why so many small business owners make use of it. The idea of inbound marketing is that you target a core audience by providing useful and quality content to entice them into finding out more about your products or services. So, in essence, you give them something in order to get them to come to you.
This is an effective strategy for a number of reasons. First of all, you’ll be targeting consumers who are actually looking for products and services that you provide, instead of trying to advertise to every consumer out there, no matter what their needs are. There are several ways to conduct a successful inbound marketing strategy, all of which require an online presence.
Question 29. What do you understand by Google AdWords Remarketing?
Google AdWords Remarketing is referred as a targeted marketing strategy assisting the web marketers to easily reach out to people who visited their website previously but didn’t go ahead with any conversion or purchase.
This kind of remarketing helps in targeting the right person or clad with right ads.
Question 30. How are you going to set up-track-analyze whether a campaign you conducted was a success?
Here discuss regarding the campaign’s driving goal which can vary from lead generation, enhancing brand awareness or boost up social media followers.
As per the campaign objectives, there is the need to lay out strategized planning.
You need to tracking the campaign’s progress via Google Analytics or any other tracking tool for staying updated with the campaign progress.
Explain the way you did in past. It is essential that you minutely mention your visions upon which you can act.
Question 31. Which search campaign you consider as the best one and explain why?
By this question, the interviewer wants to know your accomplishments on resume. A best digital marketing training Jaipur will help you to answer the question easily even if you are a new in digital marketing as there will be lots of practical sessions. List your successful PPC campaign and also explain the feedback of the campaign. You can freely tell them about the objectives, targeted keywords and reason behind using the keywords and also the best result you received.
Question 32. Do you think Search Engine Marketing is important and why?
If you are new in PPC industry, try to know about SEM along with PPC because there you start with the basics. SEM is one of the fastest marketing channels that are growing rapidly and also cost-effective. Thus an organization can build a good brand by lead generation and online sales. If an organization doesn’t using the SEM strategy, they are truly behind the competition.
Question 33. What are the ways to measure the SEM efforts that are successful?
If your aim is to spread awareness, then tracking clicks and impressions on paid and organic search listings is possible. But if the objective is to check the brand performance then measure conversion rate. In order to build qualified leads, it is better to track your email queries, or online registrations.
Question 34. How to know the PPC landing page is good and attractive?
A good and attractive landing page contains:
Clear call to action
Lead capture form
Question 35. Mention some options for bidding
Bidding options are…
Enhanced Cost Per Click (CPC),
Targeted Cost Per Action (CPA)
Target Search Page Location
Target Outranking Share
Question 36. How to create a PPC marketing plan if to increase website traffic?
It is done through Click Through Rate (CTR). CTR is the rate at which PPC ads are being clicked. The formula is given as:
Click Through Rate = total clicks on Ad/total impressions.
Question 37. Mention some PPC tools that help you in work
Ad preview and diagnostics
Question 38. How Google Adwords conversions can be tracked?
It can be done by:
Impression occurs when a person view your ads but doesn’t click and can be tracked using view through conversions window choice.
Settings are optimized for clicks which means when ads are likely to be clicked adwords will serve the ads.
The number of times a user click on the ads for the 1st time can be tracked and also how often they viewed before converting.
Question 39. What is the range of keywords per group of ads?
Based on ad control system, the number of keywords also vary. Usually 10-20% of keywords will be fine. But many new in the PPC industry fill the ad groups with more than 100 keywords but understand that it does not work well. Because representing many keywords for single ad group is hard. Too many keywords in 1 ad group will definitely lose the ad relevancy.
Question 40. What bidding method should be chosen if to notify adwords about money which is willing to pay?
CPA bidding method is the best when you want to notify the amount of money willing to pay for getting a conversion. CPA will reach the customers who are likely to convert. The types of CPA bidding are:
Target CPA, where the average amount willing to pay for a conversion and maximum CPA, maximum amount willing to pay for a conversion.
Question 41. Can you reduce paid media campaign cost without losing traffic?
They want to know if you can make a big difference in the business. Digital marketing classes in Jaipur helps you to answer this question effectively. They don’t expect you to answer the question in detail, but you must be very crisp. Before going to company, just research organization’s current objective, activity and think deeper about 3-4 changes you can bring to company to get instant success. Always outline the points you get and mention there are more ideas in order to yield better rate of conversion.
Question 42. Mention the difference between Google attribution and Google attribution 360?
In order to analyze campaigns and to fulfill advertisers’ requirement, Google attribution was introduced by Google. It includes latest machine learning that allows marketers measure marketing campaign influence across various channels of marketing.
The updated version of Google attribution is Google attribution 360. It includes DoubleClick Bid Manager, Google Analytics, DoubleClick Search and DoubleClick Campaign Manager to let you get all your marketing event information within 48 hours.
The main differences between Google attribution and Google attribution 360 are:
Google attribution is free and it provides Expanded Data Collection, Data Collection, Standard Reports and 1P Bidding Integration.
Google attribution 360 is paid and it includes Data Collection, 1P bidding integration, Expanded Data Collection, and standard reports along with Digital Optimizer, Custom Configuration & Custom Dimensions, 3P Cost Data & Custom Data Upload, 3P bidding integration, Advanced Reports, Data Export, and Reprocessing.
While preparing for the interview, always try to know the basic in detail. Because sometimes you may know the answer but don’t know to explain it. Here are some basic questions and answers.
Question 43. Can you explain the impact of Ad rank on CPC?
Ad ranks is nothing but the actual cost per click paid by opponents when other individuals click on their ads. The calculation of CPC goes like this, Price by you = Ad rank of the person below you / quality score + $0.01.
Question 44. Mention some Google Adwords Ad extensions
Answer: Sitelink Extension
Structured snippet extension
Affiliate location extension
Question 45. Mention the limit for Adwords Ad characters?
Answer: The limits are:
Headline 1, 2 and 3 can be of 30 characters and description line 1 and 2 can be of 90 characters.
Adhering to these few digital marketing questions and answers for your interview will surely grant you success. Wish you luck for your dream job.
These important digital marketing interview questions answers really going to help you. If you have any other important question that should be included in this article, please comment in the comment section below. If you are going for SEO interview than check here SEO interview questions and answers for manager position. You can also stay updated for all the updates in digital marketing field with the blog section of DigiLearnings. All the best for your interview in digital marketing industry.