Video Marketing and Optimization

The use of video to promote an idea, brand or offering.

What will I learn?

Video Marketing and Optimization Topics

B2B Case Study

1. Volvo truck used YouTube (youtube.com/user/VolvoTrucks)

2. Bharat Benz (youtube.com/user/BharatBenzTrucks1)

B2C Case Studies

1. Ora Brush (youtube.com/user/curebadbreath)

2. Housing (youtube.com/user/HousingY)

3. MTS Internet Baby (youtube.com/user/MTSConnects) – Google Case Study (youtube.com/watch?v=Uz2P2WdSzyo)

C2C Case Study

1. Superwomen (youtube.com/user/IISuperwomanII)

2. TVF (youtube.com/user/TheViralFeverVideos)

3. AIB (youtube.com/user/allindiabakchod)

4. Miss Malini (youtube.com/user/missmalinivideos)

5. Shraddha Sharma (youtube.com/user/shraddharockin) (youtube.com/watch?v=CgrRxo8LBw4)

YouTube Creator Studio

1. Dashboard

2. Video Manager

3. Community

4. Channel

5. Analytics

6. Account Setting – Create and Setup Channel

YouTube Marketing

1. Understand and Create Video Campaign

2. Bid Strategy

3. Importance and Benefits of Video Marketing

4. YouTube for Business

5. Strategy for Video Marketing

6. Increase Traffic to Website from YouTube

7. Targeting Options

Total Duration: 09 hrs.

Certificates

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