A start-up is probably the perfect friend for a booming entrepreneur. While it can be quite intimidating at times to get your business out there in public and generate hefty revenue from it. But, as the old saying goes by, it is always easier said than done. Apart from launching the product, you need to implement several digital marketing strategies that require a lot of time, effort, and above all, investments. Video marketing Strategy is also one such technique that you can opt for, and this article is all about the same. Our continuous efforts are to make you aware of all the powerful strategies you can come up with to give your business the boost it needs.
What exactly is a Video Marketing Strategy?
There is no rocket science behind that; humans always love visually appealing things. That is one of the primary reasons; a film can earn a million for revenue, while the novel from which it was adapted in the first place hardly made out to be a bestseller. We all know it, and that is the reality of our current generation. That being said; video marketing Strategies can add a lot of benefits to your business.
Studies have shown that adding a video to your landing page can increase 80% of your conversion rate, and 71.4% of videos directly affect the overall SEO of the website. Further including, almost 92% of all the mobile users share video content with each other, and 4 out of 5 people always find demo videos to be helpful, and the list goes on. This can signify how much importance a video plays for your brand awareness and, in turn, increase your customer base.
Strategies for Video Marketing
If you are this far into the article, it seems like you are dead serious with your video marketing Strategies. That’s being said, here are some of the essential aspects that one needs to keep in mind while making the video:
1) Clarify your Purpose
Take our words; no video marketing strategy has ever been successful without completely understanding the intentions behind the video. Especially if your end goal is only to sell more, you are going down real soon. Along with that, you need to keep in mind how you can entertain, educate, and, above all, inspire your audiences.
2) Knowing Your Target Audience
Initially, the thought of grabbing all the audiences might come to your mind, but at last, you need to conclude which niche you want to go for and give your all into it. Make sure to find relevant topics for your video content and work according to that. Understand the market and make videos for the audiences who are willing to buy your products or service given that you provide justifiable reasons for the same.
3) Make Audiences your Promoting Partners
Apart from knowing your audiences, you need to be aware of what content they want to consume, not the other way around. While making an appealing piece of content can be hard at times, that should make your audiences crave for more. Further down the line, you can use the audience you promote your video among their peers and friends.
4) Your End of Promotion
Being a start-up, you are not down with a lot of money, which is quite understood. Instead, we would argue, that one should always keep their marketing budget in check before it comes down to massive cash flow without a better return. To promote your videos effectively while keeping the budget in check, you can always share them on different social media accounts.
Tools for Video Creation
Here is a fact, not everyone requires a RED camera to shoot their videos or expensive software to get their video editing done. Here are some of the most basic yet essential tools for video creation that are worth considering:
- GoAnimate
- Adobe Premiere Pro
- Wideo
- RenderForest
- Final Cut Pro
- Wirecast
- ScreenFlow
- VideoScribe
- Wistia
- Magisto
- Slidely
- Filmora
Types of Video you can Use for Video Marketing
While every format of video can be used for video marketing, some always tend to work better than others. Here are some of the types of videos you should consider for video marketing:
1) Interviews
So, as they say, always learn from the professionals. And what is a better way to get audiences apart from an interview? You can always call people from the same niche as yours and get their interviews done. In this way, not only can you add valuable content for your viewers but also increase your overall number of audiences from the person you are interviewing.
2) Live Webinar
Live webinars are a great way to pull massive audiences in real-time while increasing your brand awareness. Always remember your goal should be to add value to the end customers while generating revenue is just the outcome of such efforts.
3) Animations
Now, instead of categorizing animated videos as a type, one can easily describe them as a style. While the same way you would have created an explainer video, you can do the same with animation. And the fun part is that people are going to enjoy them, far more than enjoying your face in front of the camera.
4) Behind-the-Scene
Behind the scenes is getting popularity among marketers far more than anticipated. With behind the scene videos, you can showcase your life as an entrepreneur and the daily hustle you go through. Not from the perspective of gaining sympathy but motivating others for doing the same. The end result, Viola! You are down with ten more leads.
Final Takeaway
Before wrapping up, we want to make sure that you have a clear understanding of what exactly is a video marketing strategy and how you can implement the same for your business. We believe that, if you go through the article by heart, and execute them line by line, your success is inevitable.
