What is the Future of Digital Marketing?: Everything has become digital these days. People are spending their most time on social platforms. That is why, to reach your targeted audience has become much easier. Digitization is increasing day by day, so, there is a very good future of digital marketing industry. In, India a lot of people yet to be join online platforms. The youth of the country are engaged online through various mediums.
A huge number of population can be targeted in digital marketing strategy from Facebook, Instagram, YouTube, Tweets, Pinterest, LinkedIn and much more. Today’s consumer habit has helped break the limitations of dialect, demographics, and geography. Before two years, the amount of users has increased by practically 80% from 55%. For the younger generation, the quantities are thoroughly large. If you have been buying a wider marketplace, your visitors will definitely be online.
There were several contributing causes of this expansion. Mobile has been one of the best factors and happens to be driving almost one half of all website traffic. While the Internet of Things to is a comparatively new notion, it too has started out determining the new kind of marketing experiences.
Let us understand what is Digital Marketing?
Digital Marketing is the process of promoting / sharing the product or services to online via digital medium (internet, mobile, social platforms etc.).
Join the Advanced Digital Marketing program from DigiLearnings and become a certified digital marketer. There are a lot of more job profiles are available after finishing this Advanced Digital Marketing course near you.
7 Reasons to Expand of Digital Marketing –
- The Real-time Date will rule the Market
- Intense use of mobile apps
- Viral Advertising is Grabbing Attention
- Mobile Money – a norm for today and after
- Instant Messaging
- Marketing is increasingly contextualized based on user data
- Brand as a connection between people and new technology
Reasons to Expand of Digital Marketing –
- Real-Time Data: Real-time user data will help digital marketers to generate the leads. The use of intelligent analytical tools has surely increased the future of Digital marketing. The administrators are now analyzing real-time data of website/business/services via digital medium.
- Intense use of mobile apps: This is the mobile and internet era, people love to use mobile apps to access all products or services. Mobile apps have become much more popular than a website. So, Digital marketing will cover all application promotion procedures. There is a common term ASO (App Store Optimization) for this purpose that will become more popular in the future.
- Viral Advertisement: Viral promotion has become popular these days. Various videos are going viral and grabbing the attention of people. For example, recently I watched MuscleBlaze “ZiddihuMain” and “TumNahisamjhoge” video ads. The ads gone viral on social media within a week and millions of people watched their ads and grab attention about their MuscleBlaze nutrition products. So, this type of ads will be increase in future. Digital marketers are creating videos which contain emotions to target a larger amount of online community. This type of videos ads are shared by various people at their social channels and it become viral very soon.
- Mobile Money: This feature is now becoming popular. There are lots of applications are providing mobile money services. You can link your bank account with them. Some of famous mobile money applications are Google Tez app, Paytm, PhonePe, JioMoney, MobiKwik, PayUmoney, Oxigen Wallet etc. People are rapidly making profiles on these types of wallets and taking advantage of discounts, coupons and cashback offers.
- Instant Messaging: There are a lot of websites and mobile apps have started option for instant messaging. If you have any query for their product or services then you can call or do instant message through the chat box. So, this feature is helpful for the user and someone will be there for reply the user queries. That is why more job opportunities in this field.
So, these are the important reasons that will keep digital marketing on top in future. There will be more job opportunities for the eligible people in this field.
What is the Future of Digital Marketing – Job Opportunities
There is a lack of availability of jobs for the majority educated population. They are worried to get a good job either in the government or the private sector. The craze of engineering has become down because of low job opportunities for freshers candidate. Only 5 to 10% students are hired through campus placements and 10 to 20% able to get jobs for them self while remaining students keep searching a proper job for them. Same thing is happening with various other courses. They have diploma certificate / degree but not getting the proper placements. Now-a-days Digital marketing is considered a good career option for future. A huge number of vacancies are in the queue in digital marketing field.
The job after digital marketing certification is very easy. You can choose any industry to start your job and improve your skills in that particular field. The job profiles are Digital marketing executive, SEO executive, SEO Analyst, Digital Marketing Manager, SEO Expert, Lead Generation Executive, email marketer, PPC Analyst/Expert etc.
You can either get/start a full-time job as the digital marketer in a company or take up freelance opportunities as a part-time digital marketing consultant. India has a good future in the digital marketing filed and you should make sure that how you capitalize on this opportunity.