social media marketing

The current trend of Social Media. Every kind of business uses social media due to wide and quick reach. Let's understand Social Media!

What will I learn?

Social Media Marketing Topics


  • Understand Social Medi?
  • Understanding the existing Social Media paradigms & psychology
  • How social media marketing is different than others
  • Forms of Internet marketing
  • Facebook marketing
    • Understanding Facebook marketing
    • Practical Session
      • Creating Facebook page
      • Uploading contacts for the invitation
      • Exercise on fan page wall posting
    • Increasing fans on the fan page
    • Marketing on fan page (with examples)
    • Fan engagement
    • Important apps to do fan page marketing
    • Facebook advertising
    • Types of Facebook advertising
    • Best practices for Facebook advertising
    • Understanding Facebook best practices
    • Understanding EdgeRank and art of engagement
    • Practical Session
      • Creating a Facebook advertising campaign
      • Targeting in an ad campaign
      • Payment module- CPC vs CPM vs CPA
      • Setting up conversion tracking
      • Using power editor tool for adv.
      • Third Party Tools for Facebook Marketing


  • Understanding Twitter
  • Tools to listen & measure Influence on Twitter
    • TweetDeck
    • Klout
    • PeerIndex
  • How to do marketing on Twitter
  • Black hat techniques of twitter marketing
  • Advertising on Twitter
  • Creating campaigns
  • Types of ads
  • Tools for twitter marketing
  • Twitter Advertising
  • Twitter Cards


  • What is LinkedIn?
  • Understanding LinkedIn
  • Company profile vs Individual profiles
  • Understanding Linkedin groups
  • How to do marketing on LinkedIn groups
  • Linkedin advertising & it’s best practices
  • Increasing ROI from LinkedIn Ads
  • Linkedin publishing
  • Company pages
  • Advertisement on LinkedIn
  • Display vs text


  • Understanding Video Campaign
  • Creating 1st Video Campaign
  • Importance of video marketing
  • Benefits of video marketing
  • Uploading videos on video marketing websites
  • Using youtube for business
  • Developing youtube video marketing Strategy
  • Bringing visitors from youtube videos to your website
  • Creating Video ADgroups
  • Targeting Options
  • Understanding Bid Strategy


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